Social networks today are far from the last place in the life of a modern person.
And often this is what takes the bulk of the time. Therefore, it is important for any store or company to have an account on a social network: Vkontakte, Instagram, Facebook, etc., on the platforms of which you can talk about the company, new products, innovations, or just express your opinion on any occasion. So you show people that you are there and, if necessary, you can ask a question. We have compiled a few tips on how to properly compose content for SMM.
Post information. Several subspecies can be distinguished here.
News - up-to-date thematic information concerning the interests of your audience. It is important to inform on time about news, promotions, etc. So that people go to you, and not to competitors.
Articles. Small articles (they don't like to read voluminous texts) that reveal the activities of your company and will be useful to your subscribers. It is important that this is not just a set of sentences, but a useful text, after reading which you can make something out for yourself.
Lists. Today, various kinds of lists of useful services, books are popular, It is possible (and even necessary), the presence of your opinion. For example, regarding any situation, problem, you can make a list of references, services with which you can solve everything. Not to be confused with rating.
FAQ. Always and in any area, there are questions that almost everyone asks. And to save time for both your clients and yourself, create a separate section or tab in the group - "FAQ", in which you can write all the necessary answers. Subscribers will be grateful to you.
Life hacks. Nowadays it is quite a useful direction. Tips, tricks, interesting and simple things that can make life easier for your readers. Reposts. Feel free to repost from other public pages. This does not mean that you cannot write something yourself, it means that you also study new information together with your subscribers. Of course, you should not allow such that there will be only reposts. Alternate them with your notes. Post-opinion. Your opinion will be appropriate here. And the following subspecies can be distinguished. Blog post. You can tell about something that happened in your company, but it is not informative. Just an interesting fact + opinion.
Rating. You can make a list of music, books in the form of a rating. Based on your opinion and it might be worth arguing for the location.
Review (or review). For a movie, an event, a place, a purchase. This post is perfect for presenting your new product. It is your opinion, as a professional in this field, that is important.
Do not forget that each post should be related to your field of activity and be useful, interesting to your subscribers.
Post analytics.
Comparison. Also suitable for presenting a new product, especially if it is an updated, improved version of what you had before. And as a comparison, tell about the advantages of the new product.
Forecast. Here you can tell about your plans for further development, what you are going to do and what to expect for your clients.
Study. Arrange a small experiment or survey among readers, among employees on any topic, but in such a way that it would be interesting for both parties. And post the results on social media. This will attract the audience, because people will see that you are open, that you are improving.
Post-communication. The following subspecies can be distinguished.
Poll (voting). Always ask for the opinion of your clients. This will help you to improve the quality of your work, and clients will see that their opinion is important to you.
Discussion. Try to respond to your subscribers as quickly as possible. Be open to dialogue. And also ask your readers to give their opinion on a new service or product, for example.
Subscriber question. From the entire list, always choose the most interesting and exciting question and discuss it with the group members. In this way, many different nuances can be solved.
Post-visualization. Today, visual information is perceived best. Therefore, always create small posts in the form:
Presentations - several slides that reveal the essence of the topic.
Infographics - Present complex information in the form of graphic elements.
Selections of media files. Make small collections of videos or images that can be useful to your readers and help solve any issue.
For the good promotion of any account, it is important that it lives. Regular updates: posts, reposts, pictures, etc. And remember that the content should be related to your field of activity and be interesting!