It has long been known to everyone that the site is the face of the company. With its help, you can find new customers, partners and significantly speed up the communication process. What should be a good website?
- • Quality design.
- • Convenient navigation.
- • Only unique content.
- • Technical part.
And now let's dwell on each point in more detail. Good design is the look and feel of your site. It should not repel visitors, but, on the contrary, make you want to stay and see what you have to offer. A well-chosen color scheme, a developed logo and high-quality images are a big part of our success. The design should emphasize basic information and not mislead potential customers.
Convenient navigation is a must. If a person who gets to your site cannot understand where and what is located, he will quickly close it. This must be avoided. Quick search - with which you can easily find information related to your work.
The user within seven seconds decides to stay on this site or not. And if the main page with some intricate design is loaded for about a minute, when it is not clear where and what to look for, naturally he will immediately close the tab. Therefore, do not overload the site with heavy pictures and all sorts of "design gadgets" that only get in the way.
Unique content. The site should be interesting. The texts you post must be informative. Every visitor should find at least one useful tab for himself. Therefore, you should not "shove" everything that you found remotely related to your field of activity. The site should provide customers with only reliable information about the company, prices, tariffs or change of contact information.
It is important to have a section "About us", where you tell in detail about yourself, what you are doing and what heights you have already reached. Here you need to be as honest as possible, because the reliability of information is, to some extent, the key to success. A company that hides something causes distrust and, accordingly, alienates customers. Contact details must be visible. The visitor should easily find all the information for feedback. Content is more important than form. Also, when writing texts, it is very important to comply with ethical standards in relation to partners. There should not be any spicy information to attract visitors. Such materials are immediately associated with the "yellow" press, but it, as everyone knows, does not inspire confidence. Information - answers all questions that may arise from a person who came to your site. And also to prevent their occurrence. Interactivity is important. Any complex concepts, terms (if their use cannot be avoided) should be explained using footnotes, brackets or links to other pages. The user should be able to go to other pages where more detailed information about goods and services is indicated. A good website is a live website. This means that it is necessary to periodically update it, add materials that will be of interest to your clients and visitors. But no water. The content of the site should be logical: that is, so that there is no such thing that in the column "Services" the visitor finds information about tariffs, etc.
Do not overload the site with heavy pictures that will slow down the site's work. The long wait turns the visitor away. Here it is also necessary to take into account the fact that all monitors have different color resolutions, so you always need to remember: what looks good on you does not mean that it will look the same on clients. It depends on browsers as well. Everything needs to be verified, tested. Do not overload with bright colors, they complicate perception and lead away from the main information.
This case, a good website is useful and unique information presented in an accessible language for everyone, convenient navigation and an interesting, memorable design are obligatory.